The Best Way To Promote Yourself And Build Credibility -- Part IV

Did your sponsor tell you to “make a list of 100 to 200 people, and we will do 3-way calls and recruit people for you?”

Well, neither your upline or your downline will build your business. You don’t want to become too dependent on your upline, and you do not want your downline becoming too dependent on you where you end up doing all the work for them. If you follow your upline’s 3-way call strategy he or she is preparing you to become a dependent and ineffective leader, and you will likewise produce an ineffective downline and your people will soon get fed up and quit.

Local business opportunity meetings, live conference calls, 3-way calls, and one-on-one business opportunity meetings may serve as tools for building your business. But the single most important thing is to properly qualify potential business partners. It helps you to get a good understanding of your prospects’ primary wants before they attend those events, and you will get better results. Always remember that you are looking for the right people to join your organization who want to build businesses so you can leverage off each other by using a “win-win” strategy.

What you want is to leverage your upline for guidance and resources. You want to learn to do things for yourself and be in control, because no one will build your business for you. You have to build your business yourself. You only have time to work with the right people in any business. You have to sell your products or services and form relationships with the right people who will not give you ulcers with their constant complaining, and you must commit to providing your customers and business partners “quality courteous service with integrity.”

If your upline is successful in the network marketing business, you need to know that successful leaders have very little time to spend with each business partner. That’s human nature. Let’s face it. As a leader in training, you will make mistakes while building relationships with prospective customers and business partners. You have to build trust and credibility with prospects. It begins by promoting yourself first which starts with your very first approach. You don’t want to lose control and influence of your potential business partners to your upline, because your people will be looking to you for leadership.

You have to realize that companies only pay compensation to people who develop relationships with customers and who sell products and services that stay on the books. What you bring to this business is you, and you have to be the best you because no one else upon earth can duplicate your unique qualities. Your prospective customers and business partners must be comfortable with you without feeling manipulated. You have to sincerely care about people, because business is people, people and people. You have to be the best you that you can be. So, let the real you shine forth and find your voice, and build your business.

You will look more like a leader to your prospects, because you are building rapport and relationship with them. There is just a handful of people who truly want to be leaders. You have to decide and make a commitment to be a leader and lead with decisive courageous convictions, integrity, compassion, and love in order to make it to the top, because the view from the top is always better. You have to position yourself to ascend to the “topper most” of your company. You will have to start developing your leadership skills, and lead by example.

You see, most people get into the business on enthusiasm which wears off in about six weeks, and that is when most people quit and give up on their dreams and themselves. You need to make a long-term commitment about the network marketing business that is grounded in reality and a sound decision.

The history is there to show that you too can beat the odds and earn a large income in this industry. But your income will be base solely on your commitment to applying and mastering the basics in this business, your own realistic goals, your consistent disciplined actions, and leading and building by example.