The Best Way To Promote Yourself And Build Credibility -- Part II

When promoting yourself and your opportunity you must remember that each of us is bombarded by over 5,000 advertisements everyday. You are competing for your prospects' attention against all other advertisements and opportunities out there.

So you want to differentiate yourself from all the other messages. You want to standout from the background noise and get noticed so that your prospects pay attention to your message. You have to build personal credibility before your can make a recommendation to your prospect.

Statistics show 1 out of 3 people will take a closer look at a personal recommendation of something by a friend, colleague or trusted advisor. They are more likely to act on a recommendation of someone they trust than to act on a marketing commercial. You have to make genuine recommendations to your warm market based on the credibility of the trusted relationship with the person who is looking out for your prospects' best interest which is long-term. Credibility is the key which you have to develop and maintain overtime.

Your sales calls do not develop credibility immediately because of so many hypes and unrealistic promises in the marketplace. As a marketing consultant, you need to focus and dig deep enough to find out what are your prospects' primary wants and whether you have what it takes to help them find solutions for their problems.

Always remember that when you make the first call, you are starting off bad because many people have been burnt too many times in the marketplace, and they are skeptical. And your prospects are asking themselves if your offer is real or if they can trust you to help them find solutions for their problems?