The Best Way To Promote Yourself And Build Credibility -- Part I

Most independent marketing consultants are trained to “sabotage” their own success. They are conditioned to approach prospects by leading off with “I’m from BXY Company” believing that it gives them more prestige, instead of promoting themselves first. They then jump right into showing and telling prospects how great the company and product or service is -- ‘the best thing since slice bread’ and prospects need to get it now. But most prospects have no interest in the stories about their company, product or service.

In order to overcome this “self-sabotaging” behavior, you have to focus on promoting yourself first before even talking about the company you represent. You have to brand yourself because you are your best asset. But if you don’t know what you are doing, you can become your worst asset. You have to let your prospects know what makes you different from everyone else. You have to be yourself. You have to be unique and different, because you are the most important factor in your business. You have your own personality. You don’t have to be a clone.

You have to promote yourself first while you leverage off the experience, success and resources of your upline and your company’s success profile to enhance your own image and credibility. You have to present yourself as someone who is going to help your prospects because each prospect is only interested in his or her own success.

You have to find out right off the bat what it is the prospect is looking for and what it is the prospect really wants. You want your prospects to remember you as someone who is there to help so they can willingly open up and give you some answers to questions to identify out if they qualify for your primary offer or something else that might fit their needs and wants.

When you talk to prospects you don’t know, you have to build credibility. You have to promote yourself and opportunity in a way you would like someone else to promote to you. You have to put yourself in the prospect’s shoes. Ask yourself: Is this idea, product or business opportunity something I’d want someone to contact me about? You have to find out what your prospects needs and wants are.